Tata Motors and Yes Bank have come together to provide digital retail finance solutions, particularly to the commercial vehicle segment customers. In a release by Tata Motors, the company is hopeful that this partnership will lead to enhanced customer experience by means of “digital synergies”.
The idea behind this partnership is to ensure that through the finance solutions on the offer, purchase and acquisition of cargo and passenger carriers for the customers is an easy process, along with ensuring superior operating economics for the end customers.
In a statement, Rajesh Kaun, Vice President – Sales and Marketing, Commercial Vehicle Business Unit, Tata Motors, said, “This is a welcome partnership between two agile and tech savvy organizations who use technology as an enabler to add value and leverage our common strengths to meet the ever changing needs of our customers. We are confident of increased reach, and help us serve our customers in an efficient and delightful manner.”
Nipun Jain, Group President, National Head Commercial Retail Assets & MIB, YES Bank, said, “We are proud to strengthen our partnership with Tata Motors and are delighted to offer their commercial vehicle dealers and customers enhanced convenience through technology.”
Jain also added, “The API based integration has been designed to facilitate real time document processing for credit assessment, enable customers to get an instant in-principle approval and allow real-time tracking of credit status among other benefits, further aiding Tata Motor’s market penetration.”