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Tata Motors launches ‘Grahak Samvaad’ for customer engagement

Tata Motors has launched the Grahak Samvaad program for its customers to interact with its customers. With this, the company will educate its customers about its services and offerings. The Grahak Samvaad is scheduled for the dates between October 20-28, 2021. On October 23, 2021, the company will celebrate its ‘National Customers Day’. This day will be celebrated to commemorate the launch of its first truck in its Jamshedpur plant in 1954.

During the course of this program, the executives of the company will interact with the customers. This will help them to take feedbacks and understand the expectations of the customers. The company by interacting with its customers will understand their pain points. This will help the company to improve its after-sale services.

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R Ramakrishnan, Global Head for Customer Care, Tata Motors, on this occasion said Grahak Samvaad acts as one of the major differentiators for customers opting for commercial vehicles from Tata Motors. The exemplary aftersales service ensures maximum uptime and lower total cost of operations (TCO) throughout the vehicle’s entire life cycle.”

The company is the leader in the commercial vehicles segment in the country. For the Indian logistics industry, it offers Sampoorna Seva 2.0 program. The aim of this program is to provide value-added services for the peace of mind of customers. The Sampoorna Seva 2.0 package includes breakdown assistance, Annual Maintenance Contracts (AMC guaranteed turnaround time), and easy availability of genuine spare parts, along with its other best-in-the-industry value-added services like Uptime Guarantee, Onsite Service and Fuel Efficiency Management Program.’

Along with this, Tata Motors also offers the digital solution, Fleet Edge. This platform deals with providing state of the art technology for connected vehicles.
This way, the fleets business can have a data-driven impact on their business by ensuring greater success in making decisions. With this solution, the company aims to reduce the cost of ownership and increase the uptime for the vehicles.

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