Maruti Suzuki has been giving out stiff competition in the field of Light Commercial Vehicles (LCVs) for a while now. An especially notable contribution to this sector by Maruti has been its Tour range, with comfortable and reliable design and affordable prices.
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To carry on the success in this domain, the company has announced an expansion to the Tour range, coming up with commercial cargo vans and passenger ferrying vehicles. The range will come in 5 divisions, the Tour H1, the Tour H2, the Tour S, which will be the taxi variants. Apart from these, there is the Tour V, which has the Eeco and Mini Van, and the Tour M.
Commenting on the range, Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Ltd, said, “Maruti Suzuki’s Commercial channel is the fastest growing commercial network in the country. A majority of the Commercial network customers comprise of ‘owner-cum-driver’ who are ambitious, risk takers and are looking for recognition. Their primary need is to get a stable income, and these vehicles contribute as a source of livelihood for them. Similarly, the fleet owners seek increased productivity, improved earnings and expansion of their business.
Our internal research suggests that both these goods carrier owners as well as passenger carrier owners have similar business needs. Recognizing this as an opportunity, we decided to consolidate our commercial offerings under one roof.”
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