Ashok Leyland on Wednesday partnered up with Yes Bank by signing a Memorandum of Understanding (MoU) for a period of two years. This partnership will work towards providing vehicle financing.
The idea behind this partnership is to enhance the respective customer base all over the country by providing them with vehicular finance assistance. In a statement, Anuj Kathuria, Chief Operating Officer, Ashok Leyland, said, “With the combined strength of YES BANK and Ashok Leyland, we will further enhance our reach and expand our family of customers. This partnership with YES BANK will help us design customised financial solution and our combined pan-India reach will help customers to choose the financial solution they desire.”
“Ashok Leyland products represent differentiated technology with best-in-class total cost of ownership, thereby providing better profitability to our customers. Our tie-up with YES BANK will further enhance this and thereby also delivering on our brand promise of ‘Aapki Jeet. Hamari Jeet’”, he further said.
Rajan Pental, Senior Group President & Group Head – Branch and Retail Banking, YES BANK, commented on the partnership by saying, “We are proud to partner with Ashok Leyland and believe this partnership will give further impetus to the commercial vehicle sector in India. We look forward to offering YES BANK’s best-in-class banking products and services to the stakeholders of Ashok Leyland by leveraging the Bank’s extensive physical and digital reach across India. Powered by YES BANK’s ethos of Knowledge and Technology banking, we remain committed to adding value to our clients and helping them achieve their objectives.”