Apollo Tyres has launched a new range of Bhim tyres for small commercial vehicles. The company is marketing them with the tagline of ‘Loading ka Mahabali’. Hence, as per the company, the load-carrying capacity of these tyres are unmatchable in the market. This is one of the primary requirements of vehicles owners in the Small Commercial Vehicle segment.
The company also says that the durability of the tyres is best-in-class. These tyres are said to improve the fuel efficiency of vehicles by 10%. The tyres have a beautiful built. They are bulky and big.
In terms of design, the tyres have an aggressive tread pattern and have the refreshed window and wall design. The company has also said that these wheels will bring better steerability. Further, because of its design, the tyres are more durable and can dissipate heat easily. The tyres have a high volume of rubber mass. Hence the life of the tyres is long and is resistant to easy wear and tears.
Satish Sharma, President of Apollo Tyres Ltd for the Asia Pacific and the Middle East & Africa region, commented, “We have been eyeing this growing category of small commercial vehicle tyres for some time. Cross-functional team of Marketing, Customer Service and R&D, along with the consumer’s voice, has helped us develop this product. Considering the performance of these tyres in our internal benchmarking and extensive testing in real-world conditions, we are confident of it being a runaway success.”
The company has also said that the market for small commercial vehicles in the country is big. The demand for the tyres for small commercial vehicles is 1,65,000 units every month. The company is aiming to get the major hold of the market with the launch of these tyres. The company has set the target of dominating the market by holding 80% share of the market for small commercial vehicle tyres.